6 Trends Shaking Up Private Brand – FREE WEBINAR

Fault linePlease join me as I host a free My Private Brand webinar titled “The 6 Trends Shaking Up Private Brand.” Sponsored by the retail branding and marketing agency Theory House, the webinar will be held on Thursday, May 14th at 2:00 PM EDT

I will take a challenging look at the trends that are redefining the future of private brands including Private Brand portfolio rationalization, transparency and the evolving design landscape.

Whether you are a retailer executing growth plans for your brands or a manufacturer interested in the evolving private brand landscape, this webinar is for you.


Topic “The 6 Trends Shaking Up Private Brand”
Presenter Christopher Durham, VP of Retail Brands, Theory House
Date & Time Thursday, May 14, 2015 02:00 PM – 02:45 PM EDT
Duration 45 minutes (30 minute presentation, 15 minute Q & A)



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.