The Future of Store Brands – PLMALive!


In this PLMALive! interview conducted during the PLMA Annual Meeting and Leadership conference in Scottsdale Arizona Tim Simmons talks to new Private Label Hall of Fame inductee Sam Reed, Chairman, President and CEO of TreeHouse Foods about the future of Private Brand.

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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.