Los Angeles-based grocer Smart & Final has launched a redesign of its natural, organic and Private Brand Sun Harvest. The brand relaunched last week with 100 SKUs across perishables, grocery and nonfood categories.
Sun Harvest includes three sub brands.
“Organic” which include items like ground beef, tomato sauce and coffee.
“Simply” products contain no artificial colors, flavors or preservatives; hydrogenated oils; added hormones or antibiotics; or high fructose corn syrup. Simply Chicken Breast Filets, which are also raised in the open air and fed a vegetarian diet.
“Earth Friendly” encompasses paper goods and cleaning products that are made with recycled materials or without the use of chemicals harmful to the environment.