German drugstore chain dm has introduced its first food Private Brand food. Previously stores only carried food products from Alnatura organic food stores.
The dm Bio brand will initially include 50 sku’s. Erich Harsch, president and CEO, said that there are no plans to replace the currently available Alnatura products and that dm will sell both ranges at a similar price level.
“The range of products that encompass healthy and conscious living are a key component of dm drugstores. With dm Bio, we are complementing our wide range of organic a-brand products with even more products at affordable prices,” Martin Engelmann, chairman of the board, told Austrian newspaper Handelsblatt.at