IKEA Innovates With Private Brand

ikea-charging-pointLast month, home furnishings retailer IKEA announced a innovative new private brand product launch of Qi-powered bedside tables, lamps and desks that eliminates cable mess and makes it easier to stay connected with always-charged mobile devices.

ikea-bedside-table-3IKEA said the wireless charging home furnishings will be available in Europe and North America this April, followed by a global rollout. The announcement girds support for Qi – a global wireless charging standard from the Wireless Power Consortium.

ikea-floor-lamp-4“IKEA is delivering on its vision of making life at home better with this innovative, stylish and useful new collection that show consumers the beauty and simplicity of wireless charging,” said Menno Treffers, WPC chairman. “We applaud IKEA for its unmatched insight and their unique passion for making wireless charging affordable and simple for consumers.”

Qi is the most widely deployed wireless power standard, available in 3,000 hotels, restaurants, airports and public locations worldwide. There are now more than 80 Qi-enabled smartphones, 15 models of Qi-enabled cars and countless Qi mobile accessories in the market today.ikea-wireless-charging-2



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.