Artifakt is a new design for a premium Red Blend wine and exclusive Private Brand for Aldi. The inspiration for the brand is the blend itself, a unique composition of selected parcels of grapes. To invoke the concept of relics or artifacts, giving the consumer a feeling of making a discovery with this new wine, Artifakt was chosen as a play on words. Designer Aaron Woolsey fused the concepts of aged, prized artifacts with bold, modern colors. The “cracks” in the label are given depth with the split dividing the label in two, exposing the bottled wine.