Christopher Durham To Present At FMI Private Brand Summit

FMI Private Brands Summit

Join me June 8-11, 2015, at McCormick Place, Chicago, IL for FMI’s Private Brands Summitco-located with FMI Connect I will be presenting with Laurie Demeritt, CEO of The Hartman Group.

Winning with Millennials!
Private Brands Relevance with the Evolving Millennial Shopper

Speaker(s): Laurie Demeritt, CEO, The Hartman Group & Christopher Durham, Founder, My Private Brand

In today’s market, Millennials are the most coveted customers. With their unique consumption patterns and laser focus on value and convenience, Millennials are both a challenge and an opportunity for retailers and their private brands.

This presentation will dispel the mystique and stereotypes surrounding Millennial shoppers, make sense of who they really are and deliver insights into growing private brands that are compelling and relevant to this powerful consumer.

Other private brand workshops will include:

  • Driving Private Brands Sales Through Collaborative Business Planning
  • Rebranding Iconic Private Brands
  • Increasing Your Private Brand’s Marketability Through the Value of Sustainability
  • Best Practices to Build Strong Private Brand Partnerships

View the full Private Brands Summit Program here.