Target Appoints Anne Dament to Redefine Grocer

Anne Dament - target

Yesterday, Target announced the appointment of Anne Dament to the role of Senior Vice President, Merchandising. In this role, she will be responsible for leading the strategic repositioning of Target’s food business.

Dament brings more than 19 years of grocery and consumer packaged goods experience to the role. She started her career in food, as a buyer at SUPERVALU and then at Safeway where she held various category and sales management positions. Later she led Safeway’s Homecare and General Merchandising business operations, where she worked closely with a variety of consumer packaged goods partners and focused on the company’s global buying strategy. In her final role at Safeway, she served as Group Vice President, Perishable Strategy, where she introduced newness in assortments and merchandising, including meal solutions and grab-and-go options.

Dament’s background also includes positions at ConAgra Foods subsidiary Grist Mill Co. and Otis Spunkmeyer. She joins Target from PetSmart, where she most recently served as Vice President-Services.

Target leadership previously announced the company will reposition its approach to food over the next 12 to 18 months. Ms. Dament will help implement CEO Brian Cornell’s plan for expanding private brand in Target’s grocery aisles based on customer insights. Focus areas will include making better-for-you options simple and attainable, providing meal solutions and offering unique selections for everyday occasions as well as entertaining.

“Our guests tell us they expect Target to inspire them with differentiated food offerings like we do in other areas. We have an opportunity to make food more reflective of our brand, elevate the shopping experience and make Target a food destination for our guests. Having previously worked alongside Anne, I know her industry expertise and proven ability to reinvigorate existing businesses make her the right leader to drive our reinvention,” said Target Chairman and Chief Executive Officer Brian Cornell.

“My very first job was in a local grocery store and I’ve had a passion for food ever since. Joining the team at Target gives me an opportunity to bring my professional experience and love of food to the organization as their transformation is just getting underway,” said Dament. “I’m excited to return home to Minnesota and work alongside great leaders for such an iconic brand.”

Target’s food reinvention will emphasize six key categories that resonate most with its guests: better-for-you snacks, coffee and tea, premium sauces and oils, specialty candy, wine and craft beer, and yogurt and granola. It will also expand the availability of natural, organic, locally grown and gluten-free choices to fit guests’ wellness-focused lifestyles. Work on the reinvention is underway, with the most significant changes slated to arrive in stores in 2016.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.