Hammer out Projects With Aldi Private Brand

Aldi WorkzoneDiscount grocer Aldi is so often associated with its numerous food private labels that we often forget they also do a great job with seasonal and special buy private brands focused on non-food products ranging from computers to lawn furniture. This summer the retailer is featuring a collection of Special Buy tools in their WORKZONE private label designed to help their customer’s get geared up to hammer out a DIY project any home project.

Aldi - Workzone ScrewdriversWORKZONE 21 Piece Screwdriver Set
No need to worry about whether you have the right type of screwdriver head when you have the WORKZONE 21 Piece Screwdriver Set in your home. This heavy-duty screwdriver set has a storage rack included, and everything is made of Chrome Vanadium Steel for extra strength and durability. $7.99, Special Buy beginning 4/15

Aldi - Workzone HouseholdWORKZONE Household Assortment Set
So many knickknacks, such little organization! Say goodbye to the junk drawer, and feel good about being organized. $2.99, Special Buy beginning 4/15

Aldi - Workzone caliperWORKZONE Digital Caliper
This digital caliper is a perfectionist at measuring in both inches and millimeters. The digital caliper has a stainless steel frame and jaws. Carrying case included. $9.99, Special Buy beginning 4/15



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.