Weiss Appoints Maria Panko Director of Marketing & Private Brands

Marie Panko

This past week Weis Markets announced it has named Weis Markets on Thursday announced it has named Michelle Dorin as director of dairy, frozen, specialty foods and beer; and that it has promoted Maria Panko to director of marketing and private brands.

Prior to her promotion, she oversaw specialty foods and beer. Panko joined the company in 2006 as a marketing analyst. She subsequently worked for Daymon Worldwide and later rejoined the company as a category manager. She reports to Brian Holt, VP of marketing.

Panko, who worked as senior private brands manager prior to her promotion, will oversee the company’s marketing programs, including loyalty marketing, digital and social media. She will also retain her private brand responsibilities.

Prior to the move, Dorin was the company’s director of pricing. In her new role, she oversees all aspects of the company’s category management and sales building programs for dairy, frozen, beer, specialty food, including organic, gluten-free and natural. Dorin joined the company in 1987. She subsequently worked as a buyer, category manager and oversaw specialty foods earlier in her career.

She reports to Kevin Broe, VP of center store sales and merchandising.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.