ALDI Private Brand Celebrates German Week

Aldi bratsHard discount grocer ALDI has declared that it’s German Week and they are celebrating with a few traditional German recipes and a lineup of this week’s must-have Special Buy private brand products! The promotion evokes their German heritage and the ALDI which was opened in Essen, Germany in 1946 by the late brothers Karl and Theo Albrecht.

Bratwurst, Roasted Potatoes and Onions with a Mustard Cream Sauce 
This hearty and delicious German classic is easy to prepare and even easier to enjoy. A creamy mustard sauce pairs perfectly with roasted veggies and you can never go wrong with bratwurst.Aldi 2015_Krautburger_Recipe_Hero-300x197

If you’re not up to speed on your German food lingo, a Krautburger is a delicious beef and cabbage-filled pocket that goes especially well with ALDI German Week! Our Test Kitchen Krautburger is deliciously tasty, using buttermilk biscuits for added savory flavor.

Aldi_Pierogie_Recipe_Hero-300x200German Style Pierogies 
We’re taking the classic pierogi dish up a notch by adding light and better-for-you favorites such as kale and apples. The beer mustard sauce adds the perfect German complement to an already palate-pleasing dish.

Private brand Special Buys include:
Aldi_DK_BavarianSoftP-300x198Deutsche Küche Bavarian Soft Pretzels ($3.49, Special Buy beginning 4/8)
Paired with a cheese dip or served plain, the warm, gooey goodness of a Bavarian soft pretzel is sure to make you tap into your German roots (whether you have them or not).

Aldi_DK_Strudel_Apple-300x225Deutsche Küche Imported Strudel ($2.49, Special Buy beginning 4/8)
Looking for an easy sweet-retreat? Pop in one of our perfectly-sugared pastries, available in apple, cheese and fruit. Flaky on the inside and crunchy on the outside, it’s no wonder the strudel has remained a dessert favorite for centuries.

Aldi_DK_Spaetzle_Garl-247x300Deutsche Küche Spaetzle ($2.49, Special Buy beginning 4/8)
A savory staple of German cuisine, spaetzle egg noodles are a comfort in flavor. Whether made in a casserole or served as a side, your family is sure to love this Special Buy.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.