Private Label Hall of Fame Inductees Announced

Private label hall of famePLMA is proud to announce the new members to be inducted in the Private Label Industry Hall of Fame. In this edition of PLMALive! anchor Jodi Daley and PLMA president Brian Sharoff introduce this year’s inductees and discuss how were they chosen. And don’t miss reports by PLMA Live News Director Bob Vosburgh and commentator David Merrefield.

Inductees include:

  • Charles Carlbom, Western Family Foods
  • David Dillon, Kroger Co.
  • Doug Rauch, Trader Joe’s
  • Sam Reed, TreeHouse Foods
  • Myra Rosen, PLMA


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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.