Whole Foods Brews Private Brand Beer In Texas

Whole Foods Market Bewing frontJust a few months after opening the first in-house brewery located in a grocery store at the Post Oak Whole Foods in Houston. The natural and organic grocer Whole Foods own Whole Foods Market Brewing Co. has brewed a collaboration with Houston brewery Buffalo Bayou Brewing Co.

The resulting private brand beer is Whole Buffalo Saison, a 7 percent ABV saison that incorporates Texas grapefruit and coriander along with hops from Germany, New Zealand and the U.S. Five barrels of the saison was brewed when Buffalo Bayou head brewer Ryan Robertson visited the Whole Foods in early February. The draft-only release was officially launched March 5th at a Whole Foods beer pairing dinner. The beer is available on tap and in growlers.

Whole Buffalo



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.