Raley’s Introduces Frozen & Fabulous Croissants

Raleys Frozen CroissantCalifornia-based grocer Raley’s has introduced freshly baked, melt-in-your-mouth croissants. The new Raley’s Frozen Croissants make it easy for customers to go from zero to yummy in a snap.

They’re the same delicious croissants that are served in the Raley’s Bakery, made with real butter for flaky perfection. Only these croissants are ready are in the freezer and ready to use. Customer’s may chose from the classic butter or chocolate-filled.Raleys Frozen Chocolate Croissant



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.