Leading up to the announcement of this years Vertex Awards winners I thought it would be exciting to share some of this years entrants with My Private Brand readers. Check out these submissions from Netherlands-based Jumbo.
The Winners will be announced Monday, March 23. How do you think it will fare in the judging?
Jumbo Italian Deli
Category: B1. New Brand
Retailer: Jumbo Supermarkets
Modern craftsmanship with product names in solid, capitalized typography with hand-illustrated letters. Characteristic colors, sun-drenched product visuals, unique lids and the distinctive Jumbo logo design come together in an unforgettable packaging design for the Italian products range.
The restyling of the product group frozen Snacks is based upon the out-of-home feeling one gets when snacking in the street. Jumbo offers this at home. The design is in contrast with the convention in the market, very bright. With colorful typography and tasteful, Dutch-styled photography.
Jumbo’s coffee cups design forges its own path. Brown undertones hint at the rich flavor of coffee with a contrasting color for flavor and navigation. The graphic design is Italian inspired with signal colors that modernize the design. Printed inside and out, similarly designed singles.
The restyling takes the brand and the products to a new level. In the heart of the idea, lies the uniqueness of pets. All 84 SKU’s show a unique, for this purpose-photographed dog or cat. It just fits within the emotional world of pet owners with a keen eye on the costs they spend for pet food!
The new product group is positioned for those consumers who like to make a combination of the two needs, health + tastefulness. The heart shaped symbol keeps the products together and helps to navigate. The crispy ingredient photography with the slightly, feminine typography is aimed to food lovers.
For the extruded potato snacks the designs are inspired by the great Pop Art style. In the centre of the pack the fancy naming is positioned in a big, striking panel. The products themselves surround it in an dynamic, exploding style. The shiny foil is printed in combination with metallic ink.
The new design offers all kinds of needs for soup. From one-cup-soup to large fresh family packs. From playful single portion cans to tasteful, high quality recipes for soup. Although the designs do not seem to match as a group assortment, they are designed to respect all Dutch soup lovers.
The restyling of the Jumbo assortment bread sprinkles is build upon a collective fantasy: mini-world. The products are shown in a mind-twisting size impression. They turn into mountains on which tiny people use the slopes and heights to fool around. Typically the Jumbo brand!
The chips targeted for kids make use of a playful idea: paper toys. Every product got it’s own character which was designed and illustrated with great care. The character matches the product in style, shape and coloring. Together they make a great appeal to the customer. Especially the little ones.