Jumbo: Inside the Vertex Awards

Leading up to the announcement of this years Vertex Awards winners I thought it would be exciting to share some of this years entrants with My Private Brand readers. Check out these submissions from Netherlands-based Jumbo.

The Winners will be announced Monday, March 23. How do you think it will fare in the judging?

259 - ITALIAN-GROUPJumbo Italian Deli
Category: B1. New Brand
Retailer: Jumbo Supermarkets
Country: Netherlands
Agency: OD

Modern craftsmanship with product names in solid, capitalized typography with hand-illustrated letters. Characteristic colors, sun-drenched product visuals, unique lids and the distinctive Jumbo logo design come together in an unforgettable packaging design for the Italian products range.

261 - SNACKS-GROUP-1Jumbo Snacks (frozen)
Category: G10. Frozen
Retailer: Jumbo Supermarkets
Country: Netherlands
Agency: OD

The restyling of the product group frozen Snacks is based upon the out-of-home feeling one gets when snacking in the street. Jumbo offers this at home. The design is in contrast with the convention in the market, very bright. With colorful typography and tasteful, Dutch-styled photography.

258 - ESPRESSO-CUPS-GROUPJumbo Coffe Cups
Category:
G12. Beverages: Non-Alcoholic
Retailer:
Jumbo Supermarkets
Country: Netherlands
Agency: OD

Jumbo’s coffee cups design forges its own path. Brown undertones hint at the rich flavor of coffee with a contrasting color for flavor and navigation. The graphic design is Italian inspired with signal colors that modernize the design. Printed inside and out, similarly designed singles.

264 - PETFOOD-GROUP-1 copyJumbo Pet Food
Category: G13. Pet Products
Retailer: Jumbo Supermarkets
Country: Netherlands
Agency: OD

The restyling takes the brand and the products to a new level. In the heart of the idea, lies the uniqueness of pets. All 84 SKU’s show a unique, for this purpose-photographed dog or cat. It just fits within the emotional world of pet owners with a keen eye on the costs they spend for pet food!

262 - OD-VERTEX-2015-SALAD-SINGLE-1Jumbo Single Serve Salads
G8.
Fresh
Retailer: Jumbo Supermarkets
Country: Netherlands
Agency: OD

The new product group is positioned for those consumers who like to make a combination of the two needs, health + tastefulness. The heart shaped symbol keeps the products together and helps to navigate. The crispy ingredient photography with the slightly, feminine typography is aimed to food lovers.

265 - PAPERTOYS-GROUP-1Pop Art Potato Snacks
Category:
G9. Packaged Goods
Retailer: Jumbo Supermarkets
Country: Netherlands
Agency: OD

For the extruded potato snacks the designs are inspired by the great Pop Art style. In the centre of the pack the fancy naming is positioned in a big, striking panel. The products themselves surround it in an dynamic, exploding style. The shiny foil is printed in combination with metallic ink.

260 - OD-VERTEX-2015-SOUP-CAN-SINGLE-2Jumbo Soup
Category: G9. Packaged Goods
Retailer:
Jumbo Supermarkets
Country: Netherlands
Agency: OD

The new design offers all kinds of needs for soup. From one-cup-soup to large fresh family packs. From playful single portion cans to tasteful, high quality recipes for soup. Although the designs do not seem to match as a group assortment, they are designed to respect all Dutch soup lovers.

263 - BREAD-SPRINKLES-GROUPJumbo Sprinklets
Category:
G9. Packaged Goods
Retailer:
Jumbo Supermarkets
Country: Netherlands
Agency: OD

The restyling of the Jumbo assortment bread sprinkles is build upon a collective fantasy: mini-world. The products are shown in a mind-twisting size impression. They turn into mountains on which tiny people use the slopes and heights to fool around. Typically the Jumbo brand!

266 - POP-ART-GROUP-1Jumbo Paper toy chips
Category:
G9. Packaged Goods
Retailer: Jumbo Supermarkets
Country: Netherlands
Agency: OD

The chips targeted for kids make use of a playful idea: paper toys. Every product got it’s own character which was designed and illustrated with great care. The character matches the product in style, shape and coloring. Together they make a great appeal to the customer. Especially the little ones.



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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.