Topco Salutes Members For Outstanding Private Brand Excellence



Topco Associates, LLC recently held its Annual Membership Conference at the Four Seasons Resort Orlando on February 24 and 25. During the two-day Annual Membership Conference, several members received awards for their commitment to Topco. Topco announced the following 2014 award winners:

Affiliated Foods Midwest – Greatest Dollar Growth in Center Store Programs
Affiliated Foods Midwest showed great success through persistence and penetration with their Center Store Program partnership in 2014 and we congratulate them on their award for Greatest Dollar Growth in Center Store Programs.

Fred W. Albrecht Grocery CompanyGreatest Percentage Growth in Center Store Programs
By focusing on partnering with Topco to develop their salad dressing and cake mix products, Fred W. Albrecht Grocery Company had the Greatest Percentage Growth in Center Store Programs among Topco members.

Stater Bros. MarketsGreatest Dollar Growth in Fresh Programs
Topco commends Stater Bros. Markets for their award. Their partnership with Topco’s Fresh Meat program and involvement in new Produce categories helped them achieve the Greatest Dollar Growth in Fresh Programs in 2014.

Associated Grocers, Inc. Baton RougeGreatest Percentage Growth in Fresh Programs
For over 15 years Associated Grocers, Inc. have made a strong commitment to the Fresh Programs at Topco. This year they earned the Greatest Percentage Growth in this category with their commitment to produce, meat, deli, bakery and prepared and cooked foods.

Bi-Lo Holdings, LLC – Total Dollar Growth in Value Added Programs
By partnering with Topco’s Pharmacy Program in 2014, Bi-Lo Holdings, LLC grew and became Topco’s 2014 Value-Added Dollar Growth Award winner.

Weis Markets, Inc. Total Percentage Growth in Value Added Programs
In 2014, Weis Markets, Inc. had the highest Total Percentage Growth in Value Added programs with their commitment to Topco’s Pharmacy Program.

Giant Eagle, Inc.Overall Dollar Growth in all Programs
This significant achievement is awarded to Giant Eagle, Inc. for their increase of purchases through Topco by over $200 million in 2014.

SpartanNash Co. – Overall Percentage Growth in all Programs
Topco salutes SpartanNash Co., who demonstrated the greatest percentage growth across all of Topco’s programs by growing 30% in 2014.

K-VA-T Food Stores, Inc.Highest Topco Penetration Percentage
For the 11th year in a row, Topco is proud to present K-VA-T Food Stores with the Highest Topco Penetration Percentage Award. K-VA-T Food Stores surpassed all members across all programs with a penetration rate of 48.8%. An amazing feat in its own right; in addition, they are almost 30 points higher than the Topco average penetration!

Hy-Vee, Inc. – Highest Topco Purchase Volume
Hy-Vee, Inc. led all members in 2014 in overall purchases for the 10th consecutive year, and also increased purchases by 20% versus last year. Congratulations on your award for the Highest Topco Purchase Volume for 2014.

Also, Golub Corporation/Price Chopper Supermarkets was awarded for its Supply Chain Excellence.

In addition, several members were honored for their significant Topco anniversaries, including:

  • Meijer, Inc. – 60 years
  • Associated Grocers of Florida, Inc. – 40 years
    Pueblo Inc. – 35 years
  • K-VA-T Food Stores, Inc. – 20 years
  • Hy-Vee, Inc. – 15 years
  • BI-LO Holdings, LLC – 10 years
  • C&S Wholesale Grocers, Inc. – 10 years
  • Brookshire Holdings, Inc. – 10 years
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.