Lord & Taylor to Launch New Contemporary Private Brand

Design Lab Lord & Taylor Binzento VincenteHudson’s Bay and Lord & Taylor will launch Design Lab Lord & Taylor, a new young contemporary Private Brand for style-conscious Millennials. The new collection, available in Spring 2015 will offer the latest apparel and footwear trends at an accessible price point and will launch exclusively in 57 Hudson’s Bay stores in Canada and 50 Lord & Taylor stores in the US.  The brand will also be available on thebay.com and lordandtaylor.com, adding to each retailer’s ever-expanding online offering.

Designed to react to trends quickly, Hudson’s Bay stores will be infused with up to 50 new styles every month ensuring that the most of-the-moment looks and pieces are in store.

030315-DesignLab-03“We created Design Lab Lord & Taylor specifically with our millennial customer in mind”, said Suzanne Timmins, Senior Vice President and Fashion Director, Hudson’s Bay and Lord & Taylor. “We know she is looking for the latest trends at the best price without sacrificing quality.”

030315-DesignLab-04In addition to the new label, Design Lab is the name coined for a new young contemporary destination in store. The concept shops at Hudson’s Bay and Lord & Taylor will feature a strong, curated assortment showcasing trend-right fashion pieces with an average price point of $75 CDN. These new spaces in-store will be the destination for the Design Lab Lord & Taylor label, along with a selection of other brands available including Material Girl and Tinsel.

Key trends for Design Lab Lord & Taylor Spring/Summer 2015 include:

Athletic Allure
The sporty trend continues to win first place for Spring. Crop tops, matching skirt sets, open weave sweaters and dresses, lace bombers and soft pants are given a feminine twist that includes pops of bright colors and floral prints, textured fabrics and athletic trim details.

Seventies Style
It’s hip to be in a seventies mood with crop tops, peasant dresses and tops, handkerchief hems, wide leg pants and matching skirt sets.  This season, suede plays a starring role.

All-in-One
Dressing for a day – or night – out has never been easier with one-piece rompers, jumpsuits and flowy dresses. Any length goes.

Woodstock Redux
A jam-packed summer festival schedule is the perfect occasion for easy maxis, crochet dresses, fringe jackets and dresses, distressed denim cutoffs, graphic tees and tanks. Rock on with psychedelic prints and patterns.

Garden Party/Country Club
Mix florals, ginghams and stripes for a new take on the ever-classic preppy look. Garden party or yacht club, optional.



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