Splatters, Polka Dots & Collab – Boots No 7

Boots No7 Limited Edition -6Mass retailers often have a difficult time keeping up with the pace of fashion and tends however check out this exciting “limited-time” work from Boots\Walgreens. Their iconic Boots No7 private brand. Each piece has plenty of artistic flare from Jackson Pollock inspired paint splatters to a contemporary chromatic theme, all in all, Boots offers a wide range of styles specifically for the modern women. Boots No7 Limited Edition -5
Designed by UK agency Together these No7 Limited Edition and Gift With Purchase products deliver on the brand’s vibrant, sophisticated personality, yet they are clearly inspired by the latest trends. Boots No7 Limited Edition -4
Additionally the No7 Poppy King range is an inspired celebration of polka dots, 1950s colors and Bakelite jewelry, this standalone range of lip products was developed by the No7 creative team, in a creative collab with the lipstick Queen herself, Australian Poppy King. Adding a fun retro vibe to the No7 stand, it’s another exciting visual manifestation of this ever-vibrant cosmetics brand.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.