Albert Heijn Tests 3D Printed Private Brand

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Ahold owned Dutch grocer Albert Heijn has begun offering the ultimate in private brand personalization chocolate 3D printed cake decorations on cakes.

The decorations are created using Doodle3D which allows customers design their own unique decorations. The easy to use sketching tool then sends the designs to a byFlow portable 3D printer. The byFlow is a truly portable 3D printer is so compact it folds up into a briefcase. Through easy-to-exchange alternative extruders, it can 3D print with several different types of paste materials, including, of course, molten chocolate.

If the pilot proves successful – as it has been in the first days – it will be extended to the other 30 supermarkets of the Dutch chain.

Source: 3D Printing Industry

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.