Meijer Private Brand Wins 7 GDUSA awards

meijer front

Grand Rapids, Michigan-based retailer has been recognized by trade magazine Graphic Design USA, winning seven GDUSA 2015 awards for outstanding package design. The designs created by Coho Creative are the result of collaborative efforts, over the last year, with Meijer’s Packaging & Brand Graphics team.

The designs take a different tact than traditional private label. They do not simply mimic the national brands on shelf, or create a uniform monolithic look, devoid of brand character and category relevance. They instead strive for the sweet spot between providing the category communication the shopper expects and needs, while also creating something unique that catches their eyes, minds, and hearts.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.