Pingo Doce Cuida Bebé Launches Diapers In Portugal

Pingo Doce

Portugues grocer Pingo Doce has introduced a new television campaign for the extension of its Private Brand diapers Pingo Doce Cuida Bebé to the Activity pingo doce diapersPlus line, available in sizes T3, T4 and T5.

These diapers are part of a new range which includes more than 20 products (food and non-food) for babies and children aged between 0 and 6 years.

According to the retailer “With a thinner thickness and a system of more elastic side locks, anti-leakage barrier and a new core composed of absorbent particles that helps to keep the skin dry up to 12 hours, diapers provide a better fit and greater comfort for babies”.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.