A new PLMA study indicates that shoppers are becoming more loyal to their favorite retailers. Demographics, retail consolidation and private brands are the reasons. In the latest edition of PLMALive! find out more about what 25-45 year old consumers think about private brands. Anchor Jodi Daley, PLMA president Brian Sharoff and the PLMA Live news team analyze the study findings and have thoughts on what it means to your customers.