The Rise of Loyal Shoppers – PLMALive!

PLMA LIVE, Private Label, Private Brand, Store BrandA new PLMA study indicates that shoppers are becoming more loyal to their favorite retailers. Demographics, retail consolidation and private brands are the reasons. In the latest edition of PLMALive! find out more about what 25-45 year old consumers think about private brands. Anchor Jodi Daley, PLMA president Brian Sharoff and the PLMA Live news team analyze the study findings and have thoughts on what it means to your customers.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.