Nordstrom’s Treasure&Bond Donates 5% of Profits to Charity

treasure & Bons

Nordstrom’s Private Brand, Treasure&Bond, has delivered its first charitable donation — $185,000 or 5% share of profits went to Girls Inc., a non-profit that seeks to make young women strong and successful. This past Thursday the retailer announced it’s latest charity to support.

Because 5% of its net profits go to charity, a quick math exercise tells us that Treasure&Bond earned $3.7 million since its launch. That’s about 2.6% of what Nordstrom earned in its third quarter.

Girls on the Run, a Charlotte, North Carolina-based non-profit that teaches life skills using a curriculum that incorporates running, will receive a 5% share of Treasure&Bond’s profits. The new partnership will last through July 2015.

The Treasure&Bond charitable Private Brand launched last year in reponse to the increasing popularity of “give-back” fashion brands pioneered by companies like Warby Parker and Toms.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.