Nordstrom’s Private Brand, Treasure&Bond, has delivered its first charitable donation — $185,000 or 5% share of profits went to Girls Inc., a non-profit that seeks to make young women strong and successful. This past Thursday the retailer announced it’s latest charity to support.
Because 5% of its net profits go to charity, a quick math exercise tells us that Treasure&Bond earned $3.7 million since its launch. That’s about 2.6% of what Nordstrom earned in its third quarter.
Girls on the Run, a Charlotte, North Carolina-based non-profit that teaches life skills using a curriculum that incorporates running, will receive a 5% share of Treasure&Bond’s profits. The new partnership will last through July 2015.
The Treasure&Bond charitable Private Brand launched last year in reponse to the increasing popularity of “give-back” fashion brands pioneered by companies like Warby Parker and Toms.