Albert Heijn Launches AH Biologisch

Albert Heijn 1Dutch retailer Albert Heijn’s announced this past week that it would eliminate its “pure & honest” brand AH puur & eerlijk and expand its new organic brand AH Biologisch more than 500 skus. The supermarket has introduced new packaging and shelf cards to make the organic products more relevant and prominent. The new private brand is part of the grocer’s effort to grow and promote its organic products.

The current private brand Fairtrade, eco and free-range products, along with its sustainable fish range products, will still be available and carry different packaging designs.Albert Heijn 2

Previous articleThe Lost Greatness of Radio Shack: Private Brand
Next articleMeet the anti-diva behind Target designs – Julie Guggemos
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.