E-commerce giant Amazon plans to create its own brands for the fashion and lifestyle in India, making it the first country where it would be selling its fashion private brands.
As reported by The Economic Times, Amazon India is working on building a team to execute its plan into action. It has interviewed people from online fashion retailers Jabong and Myntra. Although the US-based retailer has already hired people for its private brands team, it is still looking out for a person to lead the business.
About three months ago, Amazon’s US headquarters had placed an advertisement in social media site LinkedIn for the job of a category head for private brands to be based in Bengaluru. “This position is responsible for leading and managing the private label brands to maximize customer experience, sales, margin and turns,” the post had said. “The person who joins our team in this critical leadership position must share our passion and commitment to giving Indian customers high quality fashion products.”
In a September interview, Amazon CEO Jeff Bezos told Economic Times that he is “excited” about the fashion business. “I think that some of the things we’re doing with small and medium businesses actually probably applies everywhere,” he had said. “And so, I’m very excited about that. Amazon Web Services, Kindle, Fashion, there are a bunch. We’ve got a lot of exciting frontiers,” Bezos had said.