Amazon Planning Fashion Private Brand In India

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E-commerce giant Amazon plans to create its own brands for the fashion and lifestyle in India, making it the first country where it would be selling its fashion private brands.

As reported by The Economic Times, Amazon India is working on building a team to execute its plan into action. It has interviewed people from online fashion retailers Jabong and Myntra. Although the US-based retailer has already hired people for its private brands team, it is still looking out for a person to lead the business.

About three months ago, Amazon’s US headquarters had placed an advertisement in social media site LinkedIn for the job of a category head for private brands to be based in Bengaluru. “This position is responsible for leading and managing the private label brands to maximize customer experience, sales, margin and turns,” the post had said. “The person who joins our team in this critical leadership position must share our passion and commitment to giving Indian customers high quality fashion products.”

In a September interview, Amazon CEO Jeff Bezos told Economic Times that he is “excited” about the fashion business. “I think that some of the things we’re doing with small and medium businesses actually probably applies everywhere,” he had said. “And so, I’m very excited about that. Amazon Web Services, Kindle, Fashion, there are a bunch. We’ve got a lot of exciting frontiers,” Bezos had said.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.