Check out the commercial for Amazon’s 7th generation of Kindle: Kindle Voyage. The private brand device was released late last year and is their most advanced e-reader ever, with a 20% faster processor, twice the storage, and now with a touch interface.
“Our mission with Kindle is to make the device disappear, so you can lose yourself in the author’s world,” said Jeff Bezos, Amazon.com Founder and CEO. “Kindle Voyage is the next big step in this mission. With the thinnest design, highest resolution and highest contrast display, reimagined page turns, and all of the features that readers love about Kindle—books in seconds, no eyestrain or glare, readability in bright sunlight, and battery life measured in weeks, not hours—Kindle Voyage is crafted from the ground up for readers.”