Bentonville retail giant Walmart has quietly introduced and it’s very own private brand HDMI-based streaming stick. And like most private label products at the retailer it is significantly undercutting the national. At $25, the Vudu Spark is $10 less than the Chromecast ($35) and $15 less than the Fire TV Stick ($40). Meanwhile, Roku’s Streaming Stick retails around $50 and Microsoft’s Miracast retails for around around $60. $25 moves streaming sticks into easy access for hordes of Walmart shoppers. To attract new customers, Walmart is running a promotion that basically makes the Vudu Spark free; it’ll give you $25 in movie credits over a five-month period.
The Vudu Spark, as its name implies, allows customers to connect to Walmart’s Vudu streaming video service. And that’s about it unlike its competitors there aren’t any other apps or services – no Netflix or Amazon Prime.
The closed and narrow environment seems a tough sell when other similar sticks provide much more for just a little more. This private brand stick gives Walmart the opportunity to engage (and sell to) customer’s in their homes on a daily basis, but it will take more than Vudu to do it.
This is a great idea looking for great execution.