Walmart Launches New Private Brand Vudu Spark

Vudu Spark

Bentonville retail giant Walmart has quietly introduced and it’s very own private brand HDMI-based streaming stick. And like most private label products at the retailer it is significantly undercutting the national. At $25, the Vudu Spark is $10 less than the Chromecast ($35) and $15 less than the Fire TV Stick ($40). Meanwhile, Roku’s Streaming Stick retails around $50 and Microsoft’s Miracast retails for around around $60. $25 moves streaming sticks into easy access for hordes of Walmart shoppers. To attract new customers, Walmart is running a promotion that basically makes the Vudu Spark free; it’ll give you $25 in movie credits over a five-month period.

The Vudu Spark, as its name implies, allows customers to connect to Walmart’s Vudu streaming video service. And that’s about it unlike its competitors there aren’t any other apps or services – no Netflix or Amazon Prime.

The closed and narrow environment seems a tough sell when other similar sticks provide much more for just a little more. This private brand stick gives Walmart the opportunity to engage (and sell to) customer’s in their homes on a daily basis, but it will take more than Vudu to do it.

This is a great idea looking for great execution.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.