Winn – Dixie Asks Customers to ADD 2 THE NEW CHEK LIST

winn Dixie chek 2Jacksonville, Florida-based grocers Winn Dixie, Bi-Lo and Harveys announced a new private brand promotion “ADD 2 THE NEW CHEK LIST.” This is a great way to engage customers and crowd source some new flavors.

Customers are asked to:

Enter the Contest: Select an original flavor name, up to three (3) ingredients and the inspiration for your new flavor, as well as your personal information. All entries must be submitted by 11:59:59 p.m. EST on 1/31/15.

Vote: Visit your neighborhood BI-LO, Harveys or Winn-Dixie to try one of the finalists’ flavors. Come back to this site between 7/1 and 9/30/15 and vote for your favorite flavor.

Win: One grand prize-winner and two first prize winners will be determined by voters’ choice. Winners will be announced by 10/15/15.

One Grand Prize Winner Will Receive

  • A 2015 New MINI Cooper. ARV: $27,300
  • A year’s supply of Chek soda, awarded as $1,000 in BI-LO, Harveys or Winn-Dixie gift cards. ARV: $1,000

Two First Prize Winners Will Receive

  • A 2015 Scooter (make/model at sponsor’s discretion). ARV: $3,000
  • A year’s supply of Chek soda, awarded as $1,000 in BI-LO, Harveys or Winn-Dixie gift cards. ARV: $1,000



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.