Sophisticated Coffee From William-Sonoma

Williams SonomaWilliam-Sonoma has introduced a new simple, yet sophisticated private brand product designed to help customers instantly connect Williams-Sonoma’s famous culinary expertise. The new line of coffee designed by Pavement delivers on the quality and complex flavors to be found in their new gourmet blends of coffee. Following the inspiration of gourmet tasting notes, the package delivers a type style, color palette and design that distinguishes each blend, while making each appear easily accessible for any occasion and method of brewing.

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.