Only 3 Days Left to Enter the Vertex Awards!

Vertex Award Trophy

Don’t miss the opportunity to join the best Private Brands in the world vying to win a Vertex Awards.

Retailers from around the world have entered how will your brands measure up?

Big Lots!, Brigaderia, Canadian Tire, Carrefour, Cotia, Dagrofa, El Corte Inglés, Eroski, Eurocash, Food Basics, Foodstuffs Own Brands, Fresh & Easy, Harris Teeter, Kero, Loblaw Companies, Mapco, Meijer, Metro, Modelo Continente Hipermercados, Nash Finch, Petco, Raley’s, Safeway, Schnucks, Sonae MC, SPAR Netherlands, Super C, Target, The Jean Coutu Group (PJC) Inc., The Kroger Co., The Source, Topco Associates LLC, Unleashed by Petco, Waitrose, WinCo Foods, Winn-Dixie, Womo Srl and Woolworths

Enter today!

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.