6 Reasons You Must Enter The Vertex Awards!

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Private Brands and the retailers that own them have come a long way in the last 20 years. Customers and competitors witness the dramatic evolution everyday on store and pantry shelves. The Vertex Award was designed to reward the best of the best from retailers all around the globe – to push the industry forward and foster an attitude of excellence. Distinguishing excellence on a global scale, the competition provides recognition to retailers large and small who exhibit excellence. Winners span the globe and give readers a taste of Private Brand design innovation on an international scale.

Unfortunately, all to many companies see competitions like this as self-congratulatory and frivolous, and honestly, to a certain extent they are. However, there are a number of compelling business reasons that shift the decision from frivolous to essential.

  1. Team Morale
    The Vertex Awards recognizes the best of the best private brands from around the world. That recognition boosts team morale and creates additional pride for both the private brand and the retailer. This pride extends well beyond the brand management and design teams to merchants and operators as well. Merchants/buyers love it when “their” brands win, and winning makes brand expansion and penetration growth easier.
  2. Enhanced Recruitment
    As you continue to grow your private brand teams, the international recognition of the Vertex Awards is a powerful recruiting tool. The best candidates want to work for the best private brands and their retailers.
  3. International Exposure
    Winning entries are featured on the most influential collection of private brand media in the world including: My Private Brand, the Vertex Awards, and the Global Retail Brands website and print magazine.
  4.  Best in Class
    The worldwide web and social media have created a borderless world. It’s no longer enough to be better or cheaper than the store across the street. You must compete with local, national and international retailers and win. The Vertex Awards sets your brands amongst the best of the best and allows them to shine. Entries in last year’s competition came from more than 30 retailers in 11 countries, including: Tesco, Pams, Walgreens, The Fresh Market, Safeway, Woolworths, Asda, Metro, Canadian Tire, Home Depot, Petco, Lidl, and Supergros.
    You join best in class retailers that are proving private brand is more than bad design and cheap products .
  1. The Vertex Winners Showcase
    All winners will be featured in the Winners Showcase book, which will be available on Amazon and more than twenty other sites worldwide.
  2. Cool Trophies
    And of course, don’t forget the cool trophies.

The competition closes January 15thso enter today.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.