Happy Holidays from My Private Brand

Target ChristmasHappy Holidays to all the My Private Brand readers around the world. Below is a roundup of some of this years inspiring and occasionally funny holiday commercials and of course notice the role Private Brand plays in many of them.
Merry Christmas

Presenting the new Sainsbury’s Christmas advert. Made in partnership with The Royal British Legion. Inspired by real events from 100 years ago.

John Lewis
Watch the new John Lewis Christmas TV advert with Monty The Penguin.
The music is ‘Real Love’ performed by Tom Odell, the original song was written by John Lennon.

Don’t stop believing! Say yes to holiday magic with Kohl’s.

Boots UK
Nothing beats being together at Christmas, surrounded by the ones you love. Get that festive feeling with the extended version of the Boots Christmas TV commercial and show your loved ones just how special they are this Christmas


This Holiday, follow Bullseye and Alice on a magical adventure into Marshmallow Land, a world where your favorite toys come to life and the perfect present is waiting to be discovered!

Santa Baby – Joe Boxer
These pregnant moms have some serious dance moves, watch them take Santa Baby to the next level. Let the holidays bring you something special this year with great holiday sleepwear for the whole family, even the bun in the oven.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.