Salisbury, NC based grocer Food Lion is celebrating the Holidays this year with a special Private Brand twist on. This year they have introduced ten holiday classic songs in a Private Brand online album “Roaring In the Holidays” recorded by their dry witted Lion mascot on their own label Lion Records.
The Lion sings:
- Jingle Bells
- Deck the Halls
- We Wish You a Merry Christmas
- Here We Come A-Caroling
- The Twelve Days of Christmas
- The Dreidel Song
- Up On The Housetop
- Twas the Night Before Christmas
- Auld Lang Syne
Customers may also send the songs to friends and family as an e-card.
This is the kind of promotion that creates original private brand product that clearly delivers on the retailers brand and thinks outside of the copycat packaged goods cliché.