ECRM Announces 2015 Private Brand Events

ECRMSolon, Ohio-based Efficient Collaborative Retail Marketing (ECRM) is hosting its Private Brands Foods and Private Brands Health & Beauty Care events at the Caribe Royale hotel in Orlando, Fla.

Private Brand Foods
Monday, April 13, 2015 – Thursday, April 16, 2015
Consumable Grocery, Snacks, Confectionery, Beverages, Dairy, Frozen, Protein (Meat/Seafood/Poultry), In-Store Bakery, and Deli private brand manufacturers and suppliers will present new products and programs to both US & International buyers from across all retail channels.

Private Brands Health & Beauty Care
Sunday, April 12, 2015 – Wednesday, April 15, 2015
Suppliers in the health and beauty care categories will have the chance to present private label selling opportunities to retailers across all channels.

During these events ECRM conducts Efficient Program Planning Sessions or EPPS. During an EPPS, buyers and sellers that share similar category objectives meet during private, one-on-one meetings.

Past event attendees have included retailers as Kroger, Meijer, Raley’s, Family Dollar, Delhaize America, Giant Eagle, H-E-B, CVS, Walgreens, Ahold USA, Dollar General, Sears Holdings, Target Canada and Topco.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.