How Did Retailing Change In 2014? PLMALive!


While attending the annual PLMA trade show in Chicago this past month I had the opportunity to join PLMA Live host Tim Simmons for a year-end review of the changes that occurred in retailing in 2014 and their impact for the year ahead. I joined Robert Vosburgh, news director of PLMA Live; Michael Sansolo, author and columnist; and Joe Azzinaro, senior PLMA researcher in an amazing pop-up HD studio that was set up in the convention center. The lively discussion included from this year’s CEO changes, e-commerce latest challenges to bricks-and-mortar retailing, national manufacturers new strategy of reducing brands and of course private brand.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.