HEB Private Brand Holiday Primo Picks

HEB Primo PicksAs a part of it’s Primo Picks program San Antonio-based grocer H-E-B has introduced several limited-edition peppermint-flavored private brand products: Creamy Creations Candy Cane Ice Cream, Candy Cane Crème Cake and Candy Cane Pure Cane Soda.

Primo Picks are unique, tasty and cool products that HEB has discovered from around the world. Customers can look for Primo Picks shelf tags in store.

Celebrate this holiday with appetizing foods like our H-E-B Natural Lamb, H-E-B Prime 1 Rib Roast, tamales and more! Plus see our “Texas Best” winners and delicious recipes.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.