Craftsman Makes Spirits Bright This Holiday Season

Man MAde - CraftsmanHoffman Estates, Illinois based department store Sears’ iconic brand is featured this holiday season on a men’s lifestyle website Made Man. “I’m a firm believer that you are never too old to unwrap toys Christmas morning. While a drone or sports car may be out of the budget this year, a new power tool is the ultimate man’s toy,” said Steve Mazzucchi, managing editor at “I know the tool aisle (a.k.a. a man’s playhouse) can be intimidating, so I’ve teamed up with the Craftsman brand to curate a list of my top picks for men. I’m hoping this list will result in one less returned sweater this year!”’s Gift Guide for Guys includes these Craftman items:

  • Craftsman C3 Lithium-Ion 3-Speed Impact Driver Kit – Whether you need a little help hanging the holiday stockings, installing a new deck, or tinkering on a car engine, the Craftsman C3 3-Speed Impact Driver Kit provides the strength to tackle almost any job. Offering three speeds to customize each experience. Item number: 00939413000. Current sale price: $99.99.
  • Craftsman C3 19.2 volt Radio with Bluetooth Technology – The Craftsman C3 19.2 volt Radio with Bluetooth® Technology is a must-have for any workshop. Take your holiday music or sports game with you wherever you go. The Bluetooth technology allows you to stream music directly from your smartphone. Item number: 00945190000P. Current sale price: price: $44.99.

To find more great gifts, the brand launched the Craftsman Gift Finder that features everything from seasonal gift items like hoodies, t-shirts and pint glasses, to hand tools, power tools and garage storage. Gifts are categorized by price point, so no matter your budget, you can find the perfect gift for anyone on your list.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.