Simple, Modern Spanish Private Brand – Eroski

\"EroskiSpanish grocer Eroski has introduced a new line of Private Brand rice and corn snacks, healthy snacks that are intended for those who enjoy the outdoor living.

\”We\’re taking a ride to the planet of those who enjoy doing sports or practicing outdoor activities. We introduced the perfect snack for the people who like to take care of themselves. The illustrations, simple and modern, and the light colors help the brand to convey the idea of lightness.\”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.