Food Lion Announces “You Name It” Winners

Food Lion You Name ItSalisbury, NC – based grocer Food Lion announced this week the winners in their Private Brand “You Name It” contest in which customers were asked to submit names for the store’s private brand soft drinks.

Four winners will each receive $500:

  • “Roar! Root Beer, submitted by Kathleen Spangler of Virginia Beach, VA.,
  • “Omazing Orange,” submitted by Kim Gilson of Concord
  • “Ragin’ Grape,” submitted by Haley Higgins of Conway, SC.
  • “Rip Roaring Fruit Punch” submitted by Angela Brittian of Greensboro, NC


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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.