CVS Promotes Exclusive Beauty Brand MUA

MUA CVSCustomer’s who are obsessed with CVS’s newest exclusive beauty brand Makeup Academy have a chance to win a set of their popular Lip Crayons – one in every shade.

Customer’s who share their favorite MUA shade in the comments of the CVS Beauty Club Facebook page will be entered to WIN a full set of Lip Crayons. 25 winners will be selected at random and notified at 10:00 AM EST on 12/10. Rules: http://bit.ly/1mFU3kv.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.