Santa’s Bringing Fifty2 Just In Time For Christmas

Fifty2 THe MPB Project - frontAre you looking for the perfect holiday gift? Do you want a gift that promotes strategic creativity but is still something your staff will enjoy? Look no further. Cross your department off your shopping list. We’ve got you covered.

Fifty2: The My Private Brand Project is my look at the best brands that brought their brand positioning and business objectives to life through great design, purpose and innovation in 2013. The stellar photography by Teri Campbell showcases the best in class brands.

These are the brands doing it right. This book serves as a guide, as well as inspiration, for any brand professional. It includes expanded brand strategies and learning from the 52 brands found within its pages.

This unique book is a must-have for any branding professional looking to take their brands to the next level or to understand the evolving store brand landscape. Order today and get your copies in time for the holidays!


Brands include:

  • Amazon Kindle
  • Archer Farms
  • Artist’s Loft
  • Avant
  • Baraboo
  • Barnes & Noble Classics
  • Bi-Rite Public Label
  • Blue Hawk
  • Charles Shaw
  • Circo
  • Clarke + Kensington
  • Craftsman
  • Daily Chef
  • Dean & Deluca
  • FAO Schwartz
  • Fresh & Easy
  • Gold Emblem
  • Greenwise
  • H20 Help To Others
  • HDX
  • Home 360
  • Ht Traders
  • Hy-Vee One Step
  • Insignia
  • Kenmore
  • Kidgets
  • Kobalt
  • Lucky Duck
  • Marketside
  • Mirra
  • Mytrition
  • Organics
  • Ology
  • Publix
  • Raley’s
  • Safeway The Snack Artist
  • Sephora
  • Simple Truth
  • Simply Balanced
  • Simply Enjoy
  • Simply Nourish
  • Skyline
  • Stone Ridge Creamery
  • Sur La Table
  • The Fresh Market
  • Threshold
  • Trader Joe’s
  • Tul
  • Via Roma
  • Williams-Sonoma
  • World Table
  • 7 Select


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.