7 Eleven Japan Debuts Private Brand Doughnuts

7 eleven doughnutConvenience store retailer Seven-Eleven Japan Co. will take on Japan’s doughnut chains next year by selling private brand doughnuts. Temperature-controlled displays will be installed in 17,000 stores nationwide. The doughnuts will sell for around ¥100 each. Doughnuts will be available in six flavors, including strawberry, under the Seven Cafe Doughnuts brand and will of course complement their coffee. The retailer hopes to sell 600 million doughnuts annually.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.