Aldi Challenges Customer’s to Switch & Save

aldi switch & save frontBatavia, Illinois- based discount grocer ALDI announced its Switch & Save Contest, a Private Brand promotion in which customers have a chance to win gift certificates to the retailer. Customers must simply share how they save money by buying ALDI Private Brand products. Facebook followers may enter by clicking the “Contest” tab on ALDI’s Facebook page, then sharing a story telling Aldi’s Facebook followers how they have saved money by switching to ALDI.

Entries will be narrowed down to the judging panels 20 favorites. Each of the 20 winners will receive a $250 ALDI gift certificate.

Check out what Aldi customers’ are saying about Switch & Save:

Jill O.
“I just recently switched to ALDI from a ‘premium’ grocery store…and the savings blow me away! Shoot, wish I had some pom-poms, because I am so totally team ALDI!”

Cristy Y.
“I’m so glad I switched to ALDI! Cut my grocery bill in half!! Love it!”

Steven A.
“ALDI is a great place to shop! Every time I walk out of that store I smile because of what I’ve purchased and all the money I saved! Keep up the great work ALDI!”

Stephanie F.
“My husband and I, geeks that we are, totaled up our ALDI receipts for the past 6 months. On average we saved 45% on comparable store brand items of another grocery store – and without once cutting a coupon. Thank you, ALDI! You were a part of us becoming debt free.”

Melanie A.
“I will probably never grocery shop anywhere else! As a family of 3, on a very strict budget I usually scour the sale papers and coupons looking to save. I usually make two or three different stops on my grocery trips and do my shopping every two weeks. We budget $200 a month for groceries and I usually come in right under that amount. Today, I got everything on my list, plus about 20 extra items not on the list and my total was only $86! I cannot believe how much I saved! ALDI is now my immediate go to grocery store!”



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.