Wegmans Takes Baking Organic

Wegmans Organic2It’s that time of year when customers pull out their family-favorite recipes and get baking.  And Wegman’s has introduced a collection of new Private Brand organic items to the baking aisle just in time for the holiday season.  The products include all purpose flour (unbleached), pure cane sugar in granulated, light brown and powdered forms.

And then there are the organic chocolate morsels which seem to be free of everything folks worry about these days:  gluten, lactose, nuts, soy, etc. There’s also a Vegan Wellness key. Off the baking aisle, shoppers will find USDA organic milk, butter and eggs available in the Dairy aisle. Although organic is priced higher than conventional, the Wegmans brand is definitely less than the national brands, and most organic products are available in the value-focused Family Pack. As a reminder to those who worry about GMOs, USDA Organic standards prohibit their use.

SOURCE: Wegman’s Fresh Stories

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.