Target Gets Cheeky

Target - CheckyHeaded to Target to pick up a few last-minute items for the holidays? Roll on over to the household essentials area, where you’ll find Cheeky, a collection of paper plates, bowls, napkins, plastic cups and cutlery. They’re perfect for hors d’oeuvres, pie…and minimizing a heap of post-celebration dishes, of course!

So Cheeky helps hosts with cleanup for sure, but there’s another important reason to dig into this assortment, especially since the holidays are a time to give back and help others: Every time you purchase a Cheeky product at Target, Cheeky will donate the monetary equivalent of one meal to Feeding America, with the potential to provide 10 million meals throughout 2015.

Bright, punchy colors and playful graphics make the Cheeky assortment as stylish as it is functional, including a snappy blue-and-white set that’s perfect for Chanukah (starts Dec. 16). Stock up on all of your party essentials now for the best selection!

Available in stores only, and priced at just $3.99 each, Cheeky is a great way to make a difference. Now that’s something to celebrate!

SOURCE: A Bullseye View

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.