FMI Plans Big for the 2015 Private Brand Summit @ FMI Connect


The Food Marketing Institute announced this week that in an effort to improve upon the education and conferences that the FMI Private Brands Council facilitates the annual Private Brand Business Conference will be moved to a new date, location and format. The last few years the conference has been co-located in Chicago at the same time as the annual PLMA trade show. The new expanded Private Brand Summit @ FMI Connect, June 8-11, 2015 in Chicago, IL.

Features will include:

  • Education and expo events
  • Private Brand Pavilion – where attendees can explore everything “new” from new manufacturers, domestic and international, new products and packaging concepts, to new solutions from industry experts
  • Business to business meetings in the new Business Forum located next to the Private Brand Pavilion on the FMI Connect Expo floor
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.