Raley’s Helps Quench Hunger with Food For Families!

Raleys food for families frontThis holiday season California based grocer Raley’s is hoping to give a families a fresh start with Food For Families. One in 6 Americans struggles with hunger daily and up to 30% of children in their trading area don’t know when they’ll receive their next meal. Food For Families aim to end hunger locally by providing fresh and healthy food to those who need it most.

TRaleys Food for Families baghe holiday season is a great way for the grocer and their customers to lend a helping hand to those who need it most. There are multiple ways that shoppers can get involved in ending hunger with Food For Families.

Holiday Bag Campaign
For every $10 bag purchased each bag, Food For Families will donate $27 worth of food to the local food bank in your community. Every Food For Families holiday bag can provide over 21 meals to someone in need. And this year, the bag is bigger and better than ever. The bag has been stocked with healthy private brand options meal solutions like whole-wheat pasta, fresh carrots, bananas, and – for the first time ever – a gallon of milk. For a mother with two children, that can mean a healthy dinner on the table for up to a week. This year Raley’s hopes to donate 2 million pounds of food.

Raleys bears


Plush Toy Donations
This year Raley’s has Cocoa the Bear and Caramel the Puppy ready to celebrate the season. For every $10 purchase of Coca or Caramel, the retailer will donate $4 to Food For Families.




Food For Families Water
Giving to Food For Families is as easy as drinking water. A portion of the sale oraleys waterf every 24-Pack of Raley’s Private Brand Purified Water benefits Food For Families.

For more ways to give this season or to see where the contribution goes to, head to FoodForFamilies.org or visit us at Facebook.com/RaleysFoodForFamilies

Previous article2014 PLMA Tradeshow Closes With Record Attendence
Next articleFood Lion Feeds Launches “Holidays Without Hunger”
Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.