New Zealand-based Pams has introduced a newly designed confectionary range designed to make customers jump for joy with the delight and fun of the delectable sweet treats. Designed by Brother Design, each bag has a colorful character filled with chocolate, Licorice and gummies. Each illustrated figure corresponds to the party mix inside and has a narrative beside it.

Putting a smile on the consumer’s face with this collection of crazy & colorful characters for the Pams Confectionery Range. A yeti skier with a ski hat for Marshmallows and a lumberjack bear with koonskin cap for Gummi Teddies or a monkey wearing a giant pineapple hat for the Pineapple Bites.

Each of the characters relates in some playful way to the products. They each have a tall hat that holds the variant names & the product windows are integrated cleverly into the outfit of the character each time.