Westborough, Massachusetts-based BJ’s Wholesale Club has named David Atkins as Vice President of Own Brands, a new position in the company. Atkins will be responsible for brand strategy, marketing, analysis and further development of the Berkley Jensen and Wellsley Farms brands, which have been recently redefined to span the total non-food and foods portfolio.
Atkins has over 20 years of experience developing own brands into true points of difference at leading retailers in North America. He started his career in sales and marketing at Whirlpool Corporation where he managed the KitchenAid, Whirlpool and Kenmore brands. He eventually transitioned into retail with Giant Eagle, where he was director of its own brands, non-foods and natural/specialty foods over a
12-year horizon. Most recently, Atkins was leading a team of brand managers at Meijer in Grand Rapids, overseeing business development for own brands in the pets, baby, consumables and drug store categories.
Atkins has a Bachelor of Science in Business Administration from the University of Arkansas, Fayetteville and a MBA from Tulane University.