PLMA Book Signing Announced


The Private Label Manufacturers Association 2014 “Store Brands Reality Trade Show,” is less than a week away November 16-18, in Chicago. If you have not made plans to attend – YOU STILL HAVE TIME! BOOK TODAY!

Fifty2 coverI am excited to announce I will be signing books Monday and Tuesday from 11:00 to 1200 in the Global Retail Brands magazine booth F2124. We will have copies of Fifty2: The My Private Brand Project and The Vertex Awards Annual available. (I am sure Phil Russo would also be happy to sign our Vertex book)

And don’t miss my presentation leading off the Sunday afternoon seminars “Store Brands are for Everybody.”

So come by and say hello.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.